Let’s start at the beginning. What is a ‘Blog’ and why would you care?
Plain and simple. A blog (short for web-log), is nothing more than an electronic journal or a diary to enter your thoughts or ideas by using web-based programs.
However, a blog can be so much more than just plain opinion columns or diary entries. It can quickly become a valuable news source in which bloggers (people who blog) link to a number of other news sources and other blogging sites.
Bloggers are the *construction workers* of the Internet. They literally build “Internet highways” that lead readers from one website (or one blog) to the next, offering an extensive variety of information. Journalists and publishers haunt blog sites in search of trends or emerging stories. Others just search blogs for gossip and tidbits to share with their friends.
A blog can also be used to enhance your online business or even your personal site. It can be used to offer tutorials or free content you may not want to include on your regular website.
In fact, a blog can be a website in and of itself! Blogs are designed to be whatever it is you want them to be, giving you complete and creative control over every aspect of it.
Using a blog can be very beneficial to you whether you have an online business or you simply need some sort of *emotional expressive outlet.* And, blogs are extremely easy to create, use and profit from, even if you have never made a blog in your life!
Let’s not talk about a profit for a minute.
How would you like to express your thoughts, opinion, point of view, comments, or simply tell the world what you think of e certain topic or issue, or what you stand for?
And how about, … simply sharing your thoughts with other people?
People are starting to spend more and more time browsing through blogs and communicating through their blogs rather than with any other forms of online communication.
And that’s because a blog is something you personally own. It’s your own blog. You identify with it. Even if you’ve never designed your own website, this IS your website. This IS your web presence.
Let’s say you’re a teacher, or work at the office, or a mechanic, or whatever you do for a living. You can share your thoughts only with the few people that you work with or hang out with.
But by having your own blog, you can tell the world. Simply, express yourself and be heard by the world. This is how you do it.
How Would You Profit With a Blog?
To put it in the simplest way possible, share information with the world – with one slight difference. “Profit in Mind!”
If you have a website of your own, use your blog to simply send traffic back to your website where you have your products displayed. Post your articles in your blog, overview of your product or service, comments, announcements, your newsletter and whatever else you want to post or however you want to reroute the visitors back to your website.
If you don’t have a website, the blog IS your website. Use it just like your website. Post product reviews with your affiliate links, banners, Google AdSense and everything else that you would use your website for.
Don’t ever forget one thing – a thing that I learned the hard way.
Don’t turn your blog into a pure sales pitch. A Blog is an online journal. A Blog is best known and accepted as a source of information – a FREE information. If you’re just promoting the hack out of your latest affiliate/MLM programs and such, you won’t get much sympathy, if at all.
Be open and share information with the visitors of your blog, just as I am sharing this information with you.
The more and more you show to other bloggers that you just want to share your thoughts and comments with others, more and more of them will accept you as a source and perhaps even link to you.
If just one, I mean just one blogger links to your blog, do you realize what you’ve done?
You have just gained access to a major highway. Other bloggers are linked to that one blogger, who are linked to other bloggers, who are linked to other bloggers, and other bloggers, and other bloggers, and even more bloggers, and …
You get the picture.
You’ll get bloggers visiting your blog that are coming from maybe “20 blogs away” who somehow worked their way through the links into your blog. That means you’ll be getting traffic from who knows where and from who knows who.
And how do you make that traffic a highly targeted traffic?
Be very specific about your subject, and post comments, reviews, articles and such – only on that subject. Link to other bloggers who are following the same subject. They will link to you too and that’s how the story goes.
Let me give you a few profit blogging tips
You DO want to link to other bloggers who are running blogs on the same subject as you are. Your visitors will see your blog as a resource and bookmark it.
Don’t worry that you might be sending some traffic away to other blogs. You will want the same treatment in return. Your chances for other bloggers to link to you are bigger when you’re providing other resources. Your blog is not a dead-end street.
When you’re writing an overview about your product that you’re selling, be extremely short and to the point. 2 – 3 paragraphs only. And those paragraphs have to be educational or informative. Inform and educate your visitors. Don’t sell to them.
Spread your overview in many blogs. Shortly cover only one feature of your product in each blog. Tell them what you’re going to talk about in your next blog.
Of course, put a link on some keywords back to your website. Or, at the end of each overview, put your URL and say something like: “If you don’t want to wait until my next blog, you can get complete information at my site” – or somewhere along those lines.
If you just want to use your blog for promoting your affiliate programs or such, write your personal experience with the program. Don’t just provide the same sales pitch that was provided to you by the website you’re promoting and the one that 20 thousand other affiliates are repeating.
Don’t use the words “I think” and “should” when writing overviews and informing people about your product or service. They’re dangerous. They will quickly reveal your lack of confidence, experience and expertise. When you know something for sure and you’re very confident about it. You will not “think” that they “should” look into it. You get it?
Share information with the visitors of your blog. Inform them. Educate them about your product. But don’t try to sell them anything.
When you open your favorite magazine or a news paper, what do you read and where do you spend most of your time? The section with the content and all the stories, or the advertisements?
Why do you keep on buying that same news paper or a magazine? Because of the information presented in there or because of the advertisements?
You get it?
Your blog is your “newspaper” or your “online journal” that other people will want to visit over and over. They will want to come back and link to your blog because of the FREE information you’re providing and not because of your advertisements.
Of course, while your visitors are reading your blog, think of ways how to sell them something or make them click on the link back to your sales page.
Blogs were originally only meant to be ‘Web Logs’, or personal journals for members of on-line communities to stay in touch, sort of like ‘underground news media’. But, it didn’t take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.
This awesome entrepreneurial spirit transmogrified Blogs into what they are today: very powerful marketing weapons that have almost made some other forms of advertising, redundant. It never ceases to surprise me how ingenious people are when it comes to finding new ways to generate cash flow, particularly in web marketing – what a power-house!! It leaves real-world business for dead (in my opinion).
Traditional safelists are becoming somewhat threadbare. Isn’t it amazing how quickly business changes on the ‘Net, and isn’t it weird how safelist people ‘spin their wheels’ by posting, posting, posting, when most messages go to ‘junk’ in-boxes to be automatically deleted. You can send out a whole lot of messages with safelists, but only a tiny percentage are likely to be actually read by a real person. Maybe that’s why email traffic is threatening to choke the Internet. Because of this, many canny web business people have now shifted to Blogs as their main tool for promotion. Many others, like me – who continue to believe that safelists have a role (when properly used) -have made Blogs a valuable extra facility in their marketing toolboxl.
Blogs have become so popular because they are so very user-friendly for advertising. They are practical, easy to set up and very convenient to use. Keeping content up to date is very easy for webmasters who otherwise would have to spend hours uploading and downloading files. Be warned, however, that setting up a ‘Free’ Blog, will mean you will have a lot of other people’s ads on it (There’s no such thing as a ‘free lunch’). It’s always worth paying because, yes, you get what you pay for.
Anyway, There are probably five key methods (and a whole lot more) you can use to ensure that Blogs pump up your web profits.
1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on, get on to Google and, whatever topic you search, you’ll inevitably see that the search engines have thrown up a number of Blogs in the top ten results. This is because Blogs are constantly showing fresh, new and key word friendly content just like your web pages should; that’s a Blog’s very reason for being. Imagine the value to you of having your own Blog pop in the top end of search results. The ubiquitous search engines clamor to highlight fresh, appropriate content – they love it. Constantly re-newed and freshened Blogs leave stale, ageing (and rarely updated) web sites for dead.
2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to stick together, creating networking ‘heaven’. Just one link on your Blog could see visitors drop in from all over the place. Wow – visitors queueing to click your links; how powerful is that for an advertising and traffic generating system. Awesome.
3.YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM YOU: You see, Blogs today have this great ‘comment’ facility which means your people – your customers – can ask you questions and give you valuable feedback almost immediately. This is almost like a ‘chat’ system, and is quicker than email. Forget about having to manipulate your source codes, Blogs make this unnecessary. Blogs have an amazing comment system that allows your customers to immediately post feedbacks and queries. And that’s what service on the net is all about today – quick responses, dependable advice and getting what you want, when you want. Now. And Blogs can do it.
4. PUMP UP YOUR ADSENSE PROFITS: If you’re into Pay Per Click marketing, well Blogs are ideal for you. Then can stimulate even more regular traffic than your basic garden variety web site. Google AdSense, god bless ‘em, even lets Blog owners show as many as three appropriate ads, and these must relate to your theme and content, on their Blog pages. It’s Blogging marvelous!! Here’s the key reason why your Blog should have a ‘niche’, a specific theme, a targeted audience. Take time to give some thought to this when you set up a Blog. What about AdSense? The more visitors – and they’re likely only dropping in because of what you specifically offer – who click on your Blog’s AdSense ads, the more income you can earn.
5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERS: Like me, I just bet you are enrolled in more affiliate programs than you can count. The problem is how to continue to promote all of them. ANSWER – You can easily use Blog ‘reviews’. Simply design each Blog entry around the particular affiliate program you want to focus on that day. Extol the virtues of the program, product, service or what-ever, give good advice about the PROs and the CONs (this objectivity impresses the hell out of potential buyers who are usually pleased with honesty) and include your affiliate link, almost as an after-thought. This is not hard-sell territory. This is the ‘soft-sell’ Most 21st century people run a mile from ‘hard sellers’ but they will take time to listen if they believe you are giving good, solid, valuable advice. Providing such good, valuable info encourages your people to come back for more. Hey, you don’t even need to create an individual page for every affiliate program because Blogging makes this unnecessary. What a time saver!!
Whew. Blogs do get me a bit excited. And these tips are only the tip of the iceberg. I am sure you can be creative in the marketing use of your Blogs because they have enormous potential. Just check out the exponential growth of Blogs today and you’ll see what I mean. If you want fresh Blog ideas, all you have to do is cruise through a few of them. Check out what the pros are doing and, do the same. Remember, imitation is the ultimate form of flattery.
Don’t let anyone try to tell you that the bottom is falling out of web marketing. The awesome growth and popularity of Blogs shows that they could not be more wrong.
Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown.
Blog is an online journal of events, raves, rants of the people. When blog first came, it was gladly adopted by teenagers and later by adults to write about their daily lives. Then writers and journalists entered the mix, writing about books and investigative reports on their blogs. Blogs gained prominence in 2004 US Presidential Elections. Meanwhile few innovative people invented “Business Blogs”, “Corporate Blogs” and “Company Blogs”. Suddenly Blogs started appearing on the Company web pages. Somewhere along the line, people discovered that search engines like Google and Yahoo were displaying Blogs, in most cases, above other search results. Impact of this discovery was huge! Corporations started writing blogs in the hope, to get more prospective customers to visit their websites.
So what exactly is a Business Blog? It is a blog about a business. It is a carefully planned journal about company products and/or services, tips and tutorials about using company’s products. At times, customer service issues are addressed using a blog. Some companies have put up white papers on blogs, while others are achieving branding of their products on the blog. On rare occasions, blogs are used to launch or test market the product.
Here is a classic example of business blog. The Stonyfield Farm has not one, but four blogs to interact with customers and community about each of their four product streams. Each of these blogs does more than just praising their products. They provide service to the community. Read this blog here: http://www.stonyfield.com/weblog/
Larger corporations are able to allocate technical writers and/or sales and marketing personnel to write blogs for the company. To a certain extent, medium sized companies may be able to allocate resources for blogging. However small businesses maybe at a disadvantage, when it comes to writing and maintaining Blogs. Mostly a small business is one person show, trying to manage every aspect of business. Although, someone who owns the business or is experienced in the business is most suitable person to write the business, but now there is an option available – Business Blog Process Outsourcing.
How does Business Blog Process Outsourcing work?
Process starts with a thorough study of client’s business. If client has a website, blog is embedded in it. If website does not exist, it can be created. Next, a series of posts (articles) are prepared, covering various products or services in consultation with the client. Client approves these posts and they are posted on a pre-selected schedule. Other services include, popularizing the blog by submitting it to various Blog Directories, making blog available via feeds and RSS Readers, optimize the blog for the search engine.
Blog posts generally receive comments which are good and at times not so good. Service includes moderation of all comments. All issues are resolved in a positive manner and in consultation with the client.
Take-away: With 80% people turning to internet to search for products and services, small businesses cannot afford not to be easily findable on search engines. Business blog is an easiest way to improve search engine rankings, provide customer response, tips and tutorials to better use company’s products and services.
Have you ever asked yourself how a single person keeps on updating his blog with fresh content regularly without running out of ideas? There are some bloggers that will leave you to wonder how they manage to write content regularly. No one can dispute their prolific writing skills.
For instance, Seth Godin updates his blog regularly with fresh content. When I was first introduced to blogging, I thought I won’t be able to write. But with time, I now know that blogging isn’t difficult. For the past three years, I have learned a lot about blogging. I have written articles for various blogs and websites. However, I’m yet to learn more about writing so that I become a better prolific writer.
Becoming a blogger is all about learning how to blog. Blogging isn’t difficult as some people may tend to think. Below are four most important blogs that will teach you how to blog and how you can become a better blogger.
If you’re starting a freelancing writing business, then Freelancefolder.com blog will greatly help you with advice on how to go about your freelancing writing business.
Any person who is computer literate can now create a blog. You don’t have to worry about the technical aspects since there are blogging software such as WordPress and Empower Network that have simplified blogging.
Importance of Blogging
1.) Blogging is Interesting: There is something that you really love doing (your passion). Go ahead and create a blog and start blogging about your passion. Blogging will make you to learn more about your passion. You’ll be surprised by the attention you’ll be receiving from people.
2.) Proper Usage of Free Time: Blogging isn’t a waste of time. If it was a waste of time we could not be having so many blogs currently. Instead of you being idle during most of your free time, you should create a blog and start blogging. This will make you not to question yourself on what you should do to keep yourself busy whenever you have free time.
3.) Inspiring Others: Blogging has made it possible for people to encourage one another despite the fact that they have never met each other. People share problems and support one another. For instance, here is a quote I came across that made me realize how blogging has made it possible for a person to get support from people, “I was having problems with depression and anxiety disorder, and it felt like not blogging about it was creating a false history. When I did finally share the problems I was having, I was shocked -not only by the support that was given to me, but also by the incredible amount of people who admitted they struggled with the same thing.”-Jenny Lawson
In fact, I encourage more youths to start blogging in order to inspire other youths who are facing various challenges such as starting a business, running a business, advancing career, unemployment, how to overcome substance abuse etc.
4.) Making Money Online: Start blogging to earn some money online if you haven’t found your dream job. There are many opportunities online that you can use your blog to make money. You can start blogging for money by being hired as a blogger. You can use your blog to do affiliate marketing or you can use your blog to sell products to people online.
The opportunities to make money online from a blog are just many. It is upon you to make a decision on how you’re going to make money online blogging.
5.) Gaining Exposure and Attracting Prospective Employers: Blogging exposes you as an expert in your field. You’ll be recognized as an expert when you share informative information on your blog and also on other blogs that allow guest blogging. Some people will seek your advice while there are those who will refer people to read your articles.
Blogging will also expose your talent, creativity, passion and your dedication. “Blogging is a great way to show your talents and interests to prospective employers, while adding an edge to your resume. If you blog consistently it shows your dedication, passions and creativity-all of which are key attributes employers look for in job candidates.”-Lauren Conrad
6.) Blogging Improves Your Writing Skills: When you keep on blogging, with time you become a better writer. You’ll learn how to express yourself better. Blogging improves your writing skills and also your skills to communicate with people.
7.) Marketing and Building Relationships with Customers: Blogging is important in marketing. A blog is a marketing tool and marketers should use blogs to inform people about the products they’re selling. Marketers should blog informative information about the products they’re marketing so that people know how such products are going to be useful to them in solving various problems. Blogging builds better relationships between customers and businesses.
Major Challenge in Blogging
The major challenge that many blog owners (bloggers) are facing is inadequate targeted traffic. Without targeted traffic, a blog will never flourish. When you realize that your blog isn’t attracting enough targeted traffic, you shouldn’t give up.
It is normal for anyone to feel discouraged due to disappointments but giving up isn’t a solution. Giving up is creating another problem of having not found a solution that works effectively. The best you can do instead of giving up is to find out how you’ll drive targeted traffic to your blog.
So, why is your blog not receiving targeted traffic? Some of the reasons are as follows:
1.) Your blog is yet to be known since it is still new. It requires exposure.
2.) There is no enough content on your blog to attract people and for the search engines to rank your blog.
3.) The content you have published on your blog isn’t of high-quality. Publishing mediocre content on your blog could be the reason why it lacks targeted traffic.
4.) The niche of your blog could be the reason for insufficient targeted traffic. If your blog is targeting a niche that is too competitive or the one that people are not interested with, then your blog will not attract any significant amount of targeted traffic.
5.) You haven’t started selling a product that solves a particular problem or you could be selling a product that isn’t useful.
6.) You haven’t optimized your blog in the search engines. You have not used the search engine optimization techniques to optimize your blog.
7.) You haven’t done list building and this has led you not to keep in touch with people who visit your blog. They visit your blog never to visit it again since they forget it.
8.) You have not captured people’s attention. Your blog doesn’t have content that is interesting for people to read. You haven’t used headlines that will capture the attention of people. You haven’t also posted videos or pictures that capture people’s attention. You’re not giving giveaways. People love getting things for free!
9.) Your blog contains many spelling and grammar mistakes. People will not want to go on reading a blog that has posts containing many spelling and grammar mistakes.
10.) Another reason for lack of targeted traffic is ignoring the readers and writing for the search engines. Focusing mainly to optimize your blog in the search engines instead of focusing on your readers will eventually make your readers to stop visiting your blog.
Ten Ways of Increasing Traffic
Driving targeted traffic to your blog is a process that should be continuous. Here are ten ways that you can use to drive targeted traffic to your blog.
1.) Update Your Blog Regularly: You should start updating your blog regularly with fresh content that is unique and informative if you haven’t been doing that.
2.) Quality Content and Not Quantity Content: Although you should update your blog with fresh content, it doesn’t mean that you should update it with any content for the sake of updating it regularly. High-quality content is important in retaining your existing targeted traffic. Posting high-quality content will make people to visit your blog since they know that they’re going to benefit a lot.
3.) Gain Exposure for Your Blog: Use internet marketing techniques that will ensure your blog gains exposure. Some of the internet marketing techniques that you can use include social networking sites, search engine optimization ways, viral marketing, pay per click Ads, Google AdWords etc.
4.) Keep in Touch with Your Audience: You have to do list building. Let the people who are visiting your blog to give you their email addresses willingly. You’ll later on contact them so that you remind them to visit your blog.
5.) Attract People’s Attention: Capture people’s attention so that they can keep on visiting your blog. Use headlines that will capture people’s attention to read your blog posts. You should also post videos, infographics and include pictures on your blog posts so that they attract people’s attention.
6.) Avoid Spelling and Grammar Mistakes: Proofread your articles. Let someone else read your articles before you publish them on your blog. This is to ensure that your articles don’t contain spelling and grammar mistakes.
7.) Engage Your Audience: You need to engage your audience. Ask them questions and let them comment on your blog posts. Reply their comments. This way, your audience will know that you appreciate them and value their opinions. Your audience will trust you and they’ll keep on visiting your blog and also refer people to visit your blog.
8.) Allow Guest Blogging: You should invite experts to publish content on your blog. When you allow experts in your field of specialization to do guest blogging, your blog will gain good reputation. People will trust it and this makes your blog to be authoritative.
9.) Quality Products: Selling high-quality products will make people to visit your blog. A word of mouth will spread much faster about your blog if you’re selling high-quality product that is solving a particular problem that other products haven’t been able to resolve.
10.) Buy Traffic: Buying traffic will at least make people to know your blog. There are many websites that specialize in selling traffic.